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Article
Behavioral Assumptions Underlying Business Models of Retail E-Commerce Ventures
AMCIS 2000 Proceedings
  • Nikhilesh Dholakia, University of Rhode Island
  • Ruby Roy Dholakia, University of Rhode Island
  • Kuan-Pin Chiang, University of Rhode Island
Publication Date
1-1-2000
Abstract

This paper focuses on two research questions: (1) What assumptions regarding changes in online consumer behavior are implicit in the business models of retail ecommerce ventures? (2) Based on potential match between a business model’s assumptions and anticipated consumer response, what generalizations can be made about the potential success of retail e-commerce ventures? An interpretive framework that helps answer these questions is presented.

Citation Information
Nikhilesh Dholakia, Ruby Roy Dholakia and Kuan-Pin Chiang. "Behavioral Assumptions Underlying Business Models of Retail E-Commerce Ventures" (2000)
Available at: http://works.bepress.com/nikhilesh_dholakia/4/