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Article
Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles
College of Business Administration Faculty Publications
  • Nikhilesh Dholakia, University of Rhode Island
  • Romeo V. Turcan, Aalborg University
Document Type
Article
Date of Original Version
6-14-2012
Publisher Statement

Copyright Statement:

The Macromarketing Society and the Freie Universität Berlin do not take copyright for papers appearing in the proceedings. The copyright of each abstract or paper in the proceedings belongs to the paper’s author(s).

Published by the Macromarketing Society, Inc. in 2012

ISBN 978-3-941240-50-6

Citation Information

Dholakia, Nikhilesh and Romeo V. Turcan. “Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles.” 2012 Annual Macromarketing Conference, Berlin, June 13-16, 2012.

Available: http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf