Skip to main content
Article
Observations on Observation in India's Dynamic Urban Markets
Forum Qualitative Sozialforschung / Forum: Qualitative Social Research (2005)
  • Nikhilesh Dholakia, University of Rhode Island
  • Piyush Kumar Sinha
Abstract

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.

Keywords
  • observation,
  • retailing,
  • India,
  • shopping,
  • consumer behavior
Publication Date
January 1, 2005
Publisher Statement

© 2005 FQS http://www.qualitative-research.net/fqs/.

Supported by the Institute for Qualitative Research and the Center for Digital Systems, Freie Universität Berlin.

First published online in Forum Qualitative Sozialforschung / Forum: Qualitative Social Research (ISSN 1438-5627).

Citation Information

Dholakia, Nikhilesh & Sinha, Piyush Kumar (2004). Observations on Observation in India's Dynamic Urban Markets [38 paragraphs]. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 6(1), Art. 13, http://nbn-resolving.de/urn:nbn:de:0114-fqs0501131.