Article
DRIFTING THROUGH DIVERSITY: A STUDY OF BUYING BEHAVIOR OF INDIAN CONSUMERS IN RETAIL STORES
(2015)
Publication Date
January 1, 2015
Citation Information
Rashmi Uchil, Nikhil Shailesh Thakkar and Arjun Venugopal. "DRIFTING THROUGH DIVERSITY: A STUDY OF BUYING BEHAVIOR OF INDIAN CONSUMERS IN RETAIL STORES" (2015) Available at: http://works.bepress.com/nikhil-thakkar/1/