"“What Do You Meme?”: How Internet Memes Affect Organizations’ Social Evaluations" by Brandy Mmbaga

Selected Works of Nick Mmbaga

Article

“What Do You Meme?”: How Internet Memes Affect Organizations’ Social Evaluations

Academy of Management Proceedings (2017)

Brandy Mmbaga
Nick A. Mmbaga

Link

Disciplines

Public Relations and Advertising and
Psychology

Publication Date

November 30, 2017

DOI

10.5465/AMBPP.2017.17683ABSTRACT

Citation Information

Brandy Mmbaga and Nick A. Mmbaga. "“What Do You Meme?”: How Internet Memes Affect Organizations’ Social Evaluations" Academy of Management Proceedings Vol. 2017 Iss. 1 (2017) p. 17683
Available at: http://works.bepress.com/nick-mmbaga/9/