Skip to main content
Taking the paper out of news: A case study of Taloussanomat, Europe's first online-only newspaper
Journalism Studies (2009)
  • Neil J Thurman, City University London
  • Merja Myllylahti
Using in-depth interviews, newsroom observation, and internal documents, this case study presents and analyses changes that have taken place at Finnish financial daily Taloussanomat since it stopped printing on 28 December 2007 to focus exclusively on digital delivery via the Web, email, and mobile. It reveals the savings that can be achieved when a newspaper no longer prints and distributes a physical product; but also the revenue lost from subscriptions and print advertising. The consequences of a newspaper's decision to go online-only are examined as they relate to its business model, website traffic, and editorial practice. The findings illustrate the extent to which the medium rather than the content it carries determines news consumption patterns, show the differing attention a newspaper and its online substitute command, and reveal the changes to working patterns journalists can expect in the online-only environment.
  • online-only newspapers,
  • journalism,
  • convergence,
  • business models,
  • advertising
Publication Date
Publisher Statement
This is a preprint of an article whose final and definitive form has been published in Journalism Studies © 2009 Taylor & Francis; Journalism Studies is available online at informaworld:
Citation Information
Neil J Thurman and Merja Myllylahti. "Taking the paper out of news: A case study of Taloussanomat, Europe's first online-only newspaper" Journalism Studies (2009)
Available at: