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Article
Paid content strategies for news websites: An empirical study of British newspapers' online business models
Journalism Practice (2007)
  • Neil J Thurman, City University London
  • Jack Herbert
Abstract
Qualitative interviews with editors and executives at UK national and regional newspapers revealed experimentation with online business models. All of the selected web publications offered their most popular news content for free in an attempt to maximize traffic. Although advertising was the principal source of revenue, each charged for some content—usually that which was unique to the newspaper brand. Online content charging generated extra revenue, but there was evidence it was also being implemented in an attempt to protect print circulations. The study revealed widespread optimism about future revenue streams including the provision of content to mobile devices, and the development of novel online news products.
Keywords
  • business models; cannibalisation; content charging; newspapers; online journalism; subscription
Publication Date
June, 2007
Publisher Statement
This is a preprint of an article whose final and definitive form has been published in the journal Journalism Practice © 2007 copyright Taylor & Francis; Journalism Practice is available online at: http://www.informaworld.com/openurl?genre=article&issn=1751- 2794&volume=1&issue=2&spage=208
Citation Information
Neil J. Thurman and Jack Herbert. "Paid content strategies for news websites: An empirical study of British newspapers' online business models" Journalism Practice 1.2 (2007): 208-226. Available at: http://dx.doi.org/10.1080/17512780701275523