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Solubles Instantaneos C.A.: A Family Heritage Looking to the Future
(2017)
Abstract
Learning Objective:
This case works well in a variety of strategic management, international management, and emerging markets courses, at both the undergraduate and graduate levels. The simplicity of the company and its products make this an ideal case for use in strategy capstone courses. At more advanced levels, the course can be used to examine the relationship between business, government policy, and macroeconomic conditions.
Working through the case will allow students to do the following:
- Learn the process of industry analysis, with emphasis on rivalry between foreign and domestic companies of greatly varying sizes.
- Analyze and assess a company’s internal strengths and weaknesses, as well as its external opportunities and threats in a developing country.
- Understand the fundamentals of brand positioning and assess options for updating and repositioning a brand.
Generate and evaluate options for developing international markets when a firm has limited resources to invest in marketing activities.
Keywords
- agribusiness,
- industry analysis,
- emerging markets
Publication Date
2017
Comments
Selected for EFMD 2018 Case Competition in the Latin American Business Cases category.
Citation Information
Angélica Sánchez-Riofrío, Nathaniel C. Lupton and Teresa Larreta-Mendoza. "Solubles Instantaneos C.A.: A Family Heritage Looking to the Future" (2017) Available at: http://works.bepress.com/nathaniel-lupton/5/