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Article
ONLINE DISCLOSURE AND PRIVACY CONCERNS: A STUDY OF MOROCCAN AND AMERICAN FACEBOOK USERS
AMCIS 2011 Proceedings - All Submissions
  • Natasha F. Veltri, The University of Tampa
  • Hanna Krasnova, Humboldt-Universität zu Berlin
  • Wafa Elgarah, Al Akhawayn University
Track
Information Systems Security and Privacy
Publication Date
8-5-2011
Abstract

In using online social networks to connect and interact with people has become extremely popular all around the world. Thelargest Social Networking Site (SNS), Facebook, offers its services in over 70 languages and increasingly relies oninternational users to grow its membership. Aiming to understand the role of culture in SNS participation, this study adopts a‘privacy calculus’ perspective to examine the differences in participation patterns between American and MoroccanFacebook users. Survey results show that Moroccans users disclose less on Facebook than US users, yet perceive moredamage should their privacy on Facebook be violated. American users, on the other hand, have lower privacy concerns, trustfellow SNS members and legal system more, and disclose more in their profile. From a practical standpoint, the resultsindicate that SNS providers cannot rely on the same methods to encourage user participation and disclosure in differentcountries.

Citation Information
Natasha F. Veltri, Hanna Krasnova and Wafa Elgarah. "ONLINE DISCLOSURE AND PRIVACY CONCERNS: A STUDY OF MOROCCAN AND AMERICAN FACEBOOK USERS" (2011)
Available at: http://works.bepress.com/natashaveltri/1/