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Article
Personalisation of Online Avatars: Is the Messenger As Important As the Message?
International Journal of Internet Marketing and Advertising
  • Natalie Wood, Saint Joseph's University
Document Type
Article
Publication/Presentation Date
1-1-2005
Academic Year
2004-2005
Disciplines
Citation Information
Wood, Natalie, Michael R. Solomon, and Basil G. Englis. "Personalisation of Online Avatars: Is the Messenger As Important As the Message?" International Journal of Internet Marketing and Advertising 2.1-2 (2005): 143-61. Print.