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Presentation
Its Not Just What You Eat, But Where You Eat: Regional Perceptions of Authenticity in Mexican Restaurants
Marketing
  • Natalie Wood, Saint Joseph's University
Document Type
Presentation
Publication/Presentation Date
1-1-2006
Academic Year
2005-2006
Disciplines
Citation Information
Munoz, Caroline, and Natalie Wood. "Its Not Just What You Eat, But Where You Eat: Regional Perceptions of Authenticity in Mexican Restaurants." "Association for Consumer Research, Latin American Conference". Monterrey, Mexico. Jan. 2006. Conference Presentation.