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Presentation
It's Not Just What You Eat, But Where You Eat: Regional Perceptions of Authenticity in Mexican Restaurants
Marketing
  • Natalie Wood, Saint Joseph's University
Document Type
Presentation
Publication/Presentation Date
1-1-2006
Academic Year
2005-2006
Disciplines
Citation Information
Wood, Natalie, and Caroline Muñoz. "It's Not Just What You Eat, But Where You Eat: Regional Perceptions of Authenticity in Mexican Restaurants." Assn. for Consumer Research, Latin American Conf. Monterrey, Mex. Jan. 2006. Conference Presentation.