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Presentation
Virtually Me: Youth Consumers and Their Online Identities
Marketing
  • Natalie Wood, Saint Joseph's University
Document Type
Presentation
Publication/Presentation Date
10-1-2008
Academic Year
2008-2009
Disciplines
Citation Information
Wood, Natalie, Lan Chaplin, and Michael Solomon. "Virtually Me: Youth Consumers and Their Online Identities." Assn. for Consumer Research Conf. San Francisco. Oct. 2008. Conference Presentation.