Presentation
Framing Paralympic Sport to Build Audience Interest: The Effects of Priming on Visual Attention, Attitudes, and Interest
World Association for Sport Management Conference
(2014)
Keywords
- paralympic sport,
- audience interest,
- visual attention
Disciplines
Publication Date
October, 2014
Location
Madrid, Spain
Citation Information
Natalie L. Smith, B. Christine Green and Yilun Zhou. "Framing Paralympic Sport to Build Audience Interest: The Effects of Priming on Visual Attention, Attitudes, and Interest" World Association for Sport Management Conference (2014) Available at: http://works.bepress.com/natalie-smith/8/