Advertisements Misrepresentation and Remedies(2005)
AbstractAdvertisements, with their effective designs and statements, influence people in their decision-making. With the exaggerated information, advertisments mislead and dissatisfy the consumer, who in turn becomes a bad advertiser. Due to this, the advertisers face embarrassing situations and pay a heavy price for their mistake. So it is essential to formulate a policy for advertising and make sure they work within the legal framework and in accordance with the codes created for the purpose of maintaining advertisement standards.
Publication DateSummer August, 2005
PublisherIcfai University Press
Citation InformationNarsimha Rao A.V. Advertisements Misrepresentation and Remedies. Hyderabad(2005)
Available at: http://works.bepress.com/narsimha_a_v/1/