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Book
Advertisements Misrepresentation and Remedies
(2005)
  • Narsimha Rao A.V
Abstract
Advertisements, with their effective designs and statements, influence people in their decision-making. With the exaggerated information, advertisments mislead and dissatisfy the consumer, who in turn becomes a bad advertiser. Due to this, the advertisers face embarrassing situations and pay a heavy price for their mistake. So it is essential to formulate a policy for advertising and make sure they work within the legal framework and in accordance with the codes created for the purpose of maintaining advertisement standards.
Keywords
  • Advertisements,
  • Remedies,
  • Ethics
Publication Date
Summer August, 2005
Publisher
Icfai University Press
Publisher Statement
© 2005 The ICFAI University Press. All Rights Reserved.
Citation Information
Narsimha Rao A.V. Advertisements Misrepresentation and Remedies. Hyderabad(2005)
Available at: http://works.bepress.com/narsimha_a_v/1/