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Article
The Distinct Roles of Prior IT Use and Habit Strength in Predicting Continued Sporadic Use of IT
Communications of the Association for Information Systems
  • E. Vance Wilson, School of Business, Worcester Polytechnic Institute
  • En Mao, College of Business Administration, Nicholls State University
  • Nancy K. Lankton, Lewis College of Business, Marshall University
Publication Date
8-1-2010
Abstract

This article studies prediction of continued IT use in conditions where individuals use the technology sporadically. Our study augments the unified theory of acceptance and use of technology (UTAUT) model [Venkatesh et al., 2003] with measures of prior IT use frequency and habit strength. We find these two factors provide distinct predictions which explain most of the effects that occur within the model under sporadic use conditions.

DOI
10.17705/1CAIS.02712
Citation Information
E. Vance Wilson, En Mao and Nancy K. Lankton. "The Distinct Roles of Prior IT Use and Habit Strength in Predicting Continued Sporadic Use of IT" (2010)
Available at: http://works.bepress.com/nancy_lankton/36/