Over fourteen years ago, Bill Richardson stated that modern strategic management is leading to the demise of society with its profit-maximization focus. Furthermore, there is criticism that strategic management research is lacking relevance for practitioners. In contrast to this criticism of academia, practitioners are increasingly engaged in sustainability-related activities and reporting and are moving beyond the historical focus on profits. This study examined trends in strategic management academic and practitioner publications since Richardson's claim. Since academicians are charged with educating future managers for the workforce, we sought to determine if academic strategic management research publications are reflecting the practitioner sustainability movement incorporating social and environmental performance alongside financial performance. Suggestions for future research are presented.