Contribution to Book
Unintended Consequences of Business With 4 Billion: Lessons Learned From First Generation BOP Strategies
Ethical Models and Applications of Globalization: Cultural, Socio-Political and Economic Perspectives
(2012)
Disciplines
Publication Date
2012
Editor
C Wankel and S Malleck
Publisher
IGI Global
ISBN
9781613503324
Citation Information
Nancy E Landrum. "Unintended Consequences of Business With 4 Billion: Lessons Learned From First Generation BOP Strategies" Hershey, PAEthical Models and Applications of Globalization: Cultural, Socio-Political and Economic Perspectives (2012) Available at: http://works.bepress.com/nancy_landrum/3/