Article
Defining a base of the pyramid strategy
International Journal of Business and Emerging Markets
(2014)
Disciplines
Publication Date
January 1, 2014
DOI
10.1504/IJBEM.2014.065582
Citation Information
Nancy E. Landrum. "Defining a base of the pyramid strategy" International Journal of Business and Emerging Markets Vol. 6 Iss. 4 (2014) p. 286 - 297 Available at: http://works.bepress.com/nancy_landrum/17/