"Defining a base of the pyramid strategy" by Nancy E. Landrum

Nancy E Landrum

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Article

Defining a base of the pyramid strategy

International Journal of Business and Emerging Markets (2014)

Nancy E. Landrum

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Disciplines

Economics,
Operations and Supply Chain Management,
Business Administration, Management, and Operations,
Marketing and
Sustainability

Publication Date

January 1, 2014

DOI

10.1504/IJBEM.2014.065582

Citation Information

Nancy E. Landrum. "Defining a base of the pyramid strategy" International Journal of Business and Emerging Markets Vol. 6 Iss. 4 (2014) p. 286 - 297
Available at: http://works.bepress.com/nancy_landrum/17/