A just-in-time evaluation approach can help Extension professionals expand their program evaluation readiness, interest, and competence. A pilot test of this efficient approach helped organizers of a forest farming conference determine important information about the event's processes and content to be better positioned for future work. The conference evaluation team and conference participants enjoyed this approach that integrated evaluation methods and evaluative thinking into all the conference activities. This approach to evaluation is especially appropriate for gathering real-time data for determining the value of educational processes taking place while making evaluation more visible and easier to accomplish.