Many cultures share and pass on norms through storytelling. Extension as a culture also creates and shares stories to pass on history, provide information about Extension work and experiences, and develop the organization. However, Extension as a culture less frequently uses storytelling to enhance meaning and catalyze related change. This article provides a brief review of relevant literature on types of stories, purposes of storytelling, and effective storytelling techniques and describes qualities of successful stories. This information provides a basis for best practices that Extension professionals can apply when using storytelling to enhance meaning and catalyze change.