Effective Cooperative Extension programs produce important private and public value for individuals, families, businesses, and communities. However, the public value of Extension programming often goes unmeasured and unarticulated. Extension needs to reclaim its role as a key provider of public value for Land Grant Universities through strong educational programs driven by infusing public value into all elements of the Extension Program Development Model. This article describes Extension’s public value movement including organizational, professional, program, and scholarship development efforts to enhance public good effectiveness articulation. Lessons learned, implications, and next steps for Extension’s public value success through a strong program development model are also shared.