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Article
The Unfocused Focus Group: Benefit or Bane?
The Qualitative Report
  • Nancy K. Franz, Dr., Iowa State University
Document Type
Article
Publication Date
9-1-2011
Abstract

Facilitating successful focus groups requires both science and art. One element that can fully challenge focus group facilitators includes how to handle the unfocused focus group. This article describes “unfocus” and the benefits and disadvantages of unfocus in focus groups. Lessons learned from and approaches taken on this journey are shared to enhance focus group facilitation best practices.

Comments

This article is from The Qualitative Report. 16(5) 2011:1380-1388. Posted with permission.

Copyright Owner
Nova Southeastern University
Language
en
Date Available
02/17/2015
File Format
application/pdf
Citation Information
Nancy K. Franz. "The Unfocused Focus Group: Benefit or Bane?" The Qualitative Report Vol. 16 Iss. 5 (2011) p. 1380 - 1388
Available at: http://works.bepress.com/nancy_franz/33/