Article
The Unfocused Focus Group: Benefit or Bane?
The Qualitative Report
Document Type
Article
Disciplines
Publication Date
9-1-2011
Abstract
Facilitating successful focus groups requires both science and art. One element that can fully challenge focus group facilitators includes how to handle the unfocused focus group. This article describes “unfocus” and the benefits and disadvantages of unfocus in focus groups. Lessons learned from and approaches taken on this journey are shared to enhance focus group facilitation best practices.
Copyright Owner
Nova Southeastern University
Copyright Date
2011
Language
en
File Format
application/pdf
Citation Information
Nancy K. Franz. "The Unfocused Focus Group: Benefit or Bane?" The Qualitative Report Vol. 16 Iss. 5 (2011) p. 1380 - 1388 Available at: http://works.bepress.com/nancy_franz/33/
This article is from The Qualitative Report. 16(5) 2011:1380-1388. Posted with permission.