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Article
The impact of digital technology on the generation and implementation of creative ideas in the workplace
Computers in Human Behavior (2015)
  • Greg R. Oldham, Tulane University
  • Nancy Da Silva, San Jose State University
Abstract
This article discusses a variety of ways that digital technology can enhance innovation by facilitating the conditions necessary for the development of employees’ creative ideas and the implementation of these ideas in organizations. We begin by arguing that three conditions are necessary if employees are to generate creative ideas: access and exposure to new and diverse information, full engagement in the work role, and the experience of socioemotional or instrumental support. We posit that the implementation of employees’ creative ideas requires the mobilization of support and sponsorship of the ideas from credible allies. We then discuss the possibility that digital technology shapes the creativity of ideas generated by employees and the implementation of these ideas by influencing each of these conditions. We conclude with a discussion of some possible risks of digital technology use and some suggestions for several new directions for future research.
Keywords
  • Creativity,
  • Implementation,
  • Innovation,
  • Computers,
  • Digital technology
Publication Date
January, 2015
DOI
10.1016/j.chb.2013.10.041
Publisher Statement
SJSU users: use the following link to login and access the article via SJSU databases.
Citation Information
Greg R. Oldham and Nancy Da Silva. "The impact of digital technology on the generation and implementation of creative ideas in the workplace" Computers in Human Behavior Vol. 42 (2015) p. 5 - 11 ISSN: 0747-5632
Available at: http://works.bepress.com/nancy_dasilva/13/