Web 3.0 involves “intelligent” web applications that utilize natural language processing, machine-based learning and reasoning, and intelligent techniques to analyze and understand user behavior. In this research, we empirically assess a specific form of Web 3.0 application in the form of intelligent agents that offer assistance to users in the virtual world. Using media naturalness theory, we hypothesize that the use of intelligent agents in the virtual world can enhance user experience by offering a more natural way of communication and assistance to users. We are interested to test if media naturalness theory holds in the context of intelligent agents that function as non-player characters in the virtual world. Through this research, we will not only assess the efficacy of a Web 3.0 application but also offer guidelines for creating intelligent agents in the virtual world.
Available at: http://works.bepress.com/nahf/67/