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Article
An Experimental Study on U-commerce Adoption: Impact of Personalization and Privacy Concerns
Proceedings of the Fifth Annual Workshop on HCI Research in MIS
  • Hong Sheng, Missouri University of Science and Technology
  • Fiona Fui-Hoon Nah, Missouri University of Science and Technology
  • Keng Siau, Missouri University of Science and Technology
Abstract

U-commerce represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, customers' privacy is a major concern and obstacle to the adoption of u-commerce. As customers' intention to adopt u-commerce is based on the aggregate effect of perceived benefits and risk exposure (e.g., privacy concerns), this research examines how personalization and context can impact on customers' perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention.

Meeting Name
Fifth Annual Workshop on HCI Research in MIS
Department(s)
Business and Information Technology
Keywords and Phrases
  • U-Commerce,
  • Adoption Intention,
  • Personalization-Privacy Paradox,
  • Situation Dependency
Document Type
Article - Conference proceedings
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2006 Americas Conference on Information Systems (AMCIS) / Association for Information Systems (AIS), All rights reserved.
Publication Date
1-1-2006
Disciplines
Citation Information
Hong Sheng, Fiona Fui-Hoon Nah and Keng Siau. "An Experimental Study on U-commerce Adoption: Impact of Personalization and Privacy Concerns" Proceedings of the Fifth Annual Workshop on HCI Research in MIS (2006)
Available at: http://works.bepress.com/nahf/55/