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Article
Efficacy of Communication Support in Collaborative Online Shopping: The Moderating Effect of Task Types
AMCIS 2013 Proceedings
  • Keng L Siau, Missouri University fo Science and Technology
  • Fiona Fui-Hoon Nah, Missouri University of Science and Technology
  • Haisu Sha, Missouri University of Science and Technology
Presenting Author
Fiona Fui-Hoon Nah
Paper Type
Research-in-Progress Paper
Abstract

With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the effect of communication support and task types on collaborative online shopping. Media Richness Theory (MRT) and Task-Media Fit (TMF) form the theoretical foundation of this research. As a pioneering research to investigate the interaction effect of communication support and task types in collaborative online shopping, we expect this research to contribute to a better understanding of the design and development of collaborative online shopping websites.

Citation Information
Keng L Siau, Fiona Fui-Hoon Nah and Haisu Sha. "Efficacy of Communication Support in Collaborative Online Shopping: The Moderating Effect of Task Types"
Available at: http://works.bepress.com/nahf/54/