Skip to main content
Article
An Experimental Study on U-commerce Adoption: Impact of Personalization and Privacy Concerns
SIGHCI 2006 Proceedings
  • Hong Sheng, University of Missouri-Rolla
  • Fiona Fui-Hoon Nah, University of Nebraska -Lincoln
  • Keng Siau, University of Nebraska -Lincoln
Publication Date
1-1-2006
Abstract
U-commerce represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, customers’ privacy is a major concern and obstacle to the adoption of u-commerce. As customers’ intention to adopt u-commerce is based on the aggregate effect of perceived benefits and risk exposure (e.g., privacy concerns), this research examines how personalization and context can impact on customers’ perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention.
Citation Information
Hong Sheng, Fiona Fui-Hoon Nah and Keng Siau. "An Experimental Study on U-commerce Adoption: Impact of Personalization and Privacy Concerns" (2006)
Available at: http://works.bepress.com/nahf/51/