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Article
A Qualitative Investigation on Consumer Trust in Mobile Commerce
International Journal of Electronic Business
  • Keng Siau, Missouri University of Science and Technology
  • Hong Sheng, Missouri University of Science and Technology
  • Fiona Fui-Hoon Nah, Missouri University of Science and Technology
  • Sid Davis
Abstract
Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conducting commerce over wireless, hand-held devices. The focus of this research is to understand trust in mobile commerce and to identify factors that are important for trust development. The research builds on Siau and Shen's framework which depicts two key factors influencing trust in mobile commerce. This research not only validates and expands on the existing framework, but also provides an expanded conceptual model for future research.
Department(s)
Business and Information Technology
Keywords and Phrases
  • Consumer Trust,
  • E-Commerce,
  • Empirical Study,
  • M-Commerce
Library of Congress Subject Headings
Electronic commerce
Mobile commerce
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2004 Inderscience, All rights reserved.
Publication Date
1-1-2004
Disciplines
Citation Information
Keng Siau, Hong Sheng, Fiona Fui-Hoon Nah and Sid Davis. "A Qualitative Investigation on Consumer Trust in Mobile Commerce" International Journal of Electronic Business (2004)
Available at: http://works.bepress.com/nahf/44/