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Article
An Experimental Study on U-Commerce Adoption: The Impact of Personalization and Privacy Concerns
AMCIS 2006 Proceedings
  • Hong Sheng, University of Nebraska - Lincoln
  • Fiona Nah, University of Nebraska - Lincoln
  • Keng Siau, University of Nebraska - Lincoln
Publication Date
12-31-2006
Citation Information
Hong Sheng, Fiona Nah and Keng Siau. "An Experimental Study on U-Commerce Adoption: The Impact of Personalization and Privacy Concerns" (2006)
Available at: http://works.bepress.com/nahf/43/