"Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air" by Myungok Chris Yim

Chris Myungok Yim

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Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air

Journal of Business and Technical Communication (2019)

Myungok Chris Yim, Loyola University Chicago
Hyun Soon Park, Sungkyunkwan University

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Disciplines

Computer Sciences,
Public Relations and Advertising and
Curriculum and Instruction

Publication Date

April 1, 2019

DOI

10.1177/1050651918816360

Citation Information

Myungok Chris Yim and Hyun Soon Park. "Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air" Journal of Business and Technical Communication Vol. 33 Iss. 2 (2019) p. 172 - 202
Available at: http://works.bepress.com/myungok-yim/1/