This study focuses on investigating the effect of the surface location of the pebble inside the bed, by varying the angular orientation of the heat transfer pebble probe and the velocity of the gas on the convective heat transfer coefficients in a cold-flow pebble bed reactor. An advanced non-invasive technique consisting of a cartridge heated copper pebble, a micro-foil sensor and a thermocouple probe was used to obtain accurate measurements of the local heat transfer coefficients from three surface locations inside the void. The effect of the wall on the local convective heat transfer coefficients was highlighted due to the low aspect ratio of the bed (bed diameter to pebble diameter (5cm)) used in this work. The local measurements showed, for the first time ever, that the surface location inside the void substantially impacts the heat transfer coefficients, with higher heat transfer coefficients at the center of the void and bottom of the void. Furthermore, the measured overall heat transfer coefficients showed good agreements with the predictions of the correlations of [52,21] and [14]. A second order polynomial model with an R2=0.9807 and an average absolute relative error (AARE) equal to 9.08%, was developed for the prediction of the local heat transfer coefficient within the design and operation conditions of this work. The accurate local heat transfer data collected in this work is valuable as benchmark data for the validation of computational fluid dynamics (CFD) simulations and heat transfer calculations.