This paper intuitively utilizes a methodical approach (i.e. VNM Model) to analyze the success of Apple iPhone mobile innovation from a value network perspective. The paper demonstrates, through the case of iPhone, how a powerful and well- designed value network is a critical enabler of innovations in the mobile telecommunications industry. Retrospectively, the paper also discusses key value drivers of successful value networks.
- Mobile Data Artifacts,
- Value Network,
- Telecommunications Industry,
- Apple iPhone.
Available at: http://works.bepress.com/mutaz_al-debei/6/