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Article
Value Networks for Developing Mobile Innovations: The Case of Apple iPhone
IEEE International Conference on Management Science and Information Engineering (ICMSIE 2010) (2010)
  • Mutaz M. Al-Debei
Abstract

This paper intuitively utilizes a methodical approach (i.e. VNM Model) to analyze the success of Apple iPhone mobile innovation from a value network perspective. The paper demonstrates, through the case of iPhone, how a powerful and well- designed value network is a critical enabler of innovations in the mobile telecommunications industry. Retrospectively, the paper also discusses key value drivers of successful value networks.

Keywords
  • Mobile Data Artifacts,
  • Value Network,
  • Innovation,
  • Telecommunications Industry,
  • Apple iPhone.
Publication Date
2010
Citation Information
Mutaz M. Al-Debei. "Value Networks for Developing Mobile Innovations: The Case of Apple iPhone" IEEE International Conference on Management Science and Information Engineering (ICMSIE 2010) Vol. 2010 (2010)
Available at: http://works.bepress.com/mutaz_al-debei/6/