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Article
Business Model Requirements and Challenges in the Mobile Telecommunication Sector
Journal of Organizational Transformation and Social Change (2011)
  • Mutaz M. Al-Debei
  • David Avison
Abstract

The telecommunications business is undergoing a critical revolution, driven by innovative technologies, globalization and deregulation. Cellular networks and telecommunications bring radical changes to the way telecom businesses are conducted. Globalization, on the other hand, is tearing down legacy barriers and forcing monopolistic national carriers to compete internationally. Moreover, the noticeable progress of many countries towards deregulation coupled with liberalization is significantly increasing telecom market power and allowing severe competition. The implications of this transition have changed the business rules of the telecom industry. In addition, entrants into the cellular industry have had severe difficulties due to inexistent or weak business models (BMs). Designing a BM for a mobile network operator (MNO) is complex and requires multiple actors to balance different and often conflicting design requirements. Hence, there is a need to enhance operators’ ability in determining what constitutes the most viable BM to meet their strategic objectives within this turbulent environment. In this article, the authors identify the main mobile BM dimensions along with their interdependencies and further analysis provides MNOs with insights to improve their BMs in this new ‘boundary-less’ landscape.

Keywords
  • business model,
  • mobile network operator,
  • business model requirements and challenges,
  • technology,
  • information systems.
Publication Date
2011
Citation Information
Mutaz M. Al-Debei and David Avison. "Business Model Requirements and Challenges in the Mobile Telecommunication Sector" Journal of Organizational Transformation and Social Change Vol. 8 Iss. 2 (2011)
Available at: http://works.bepress.com/mutaz_al-debei/10/