"Using Mystery Shoppers as a Benchmarking Tool to Compare Quality of Banking Service: A Study of Turkish Banks" by Musa Pinar

Selected Works of Musa Pinar

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Presentation

Using Mystery Shoppers as a Benchmarking Tool to Compare Quality of Banking Service: A Study of Turkish Banks

The Global Business & Economic Research (2006)

Musa Pinar, Valparaiso University
Zeliha Eser
Ibrahim Birkan
Henry L Crouch

Disciplines

Business

Publication Date

August, 2006

Citation Information

Musa Pinar, Zeliha Eser, Ibrahim Birkan and Henry L Crouch. "Using Mystery Shoppers as a Benchmarking Tool to Compare Quality of Banking Service: A Study of Turkish Banks" The Global Business & Economic Research (2006)
Available at: http://works.bepress.com/musa_pinar/79/