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Selected Works of Musa Pinar
Presentation
Examining Consumer-Based Brand Equity in Turkish Banking Industry: Does Bank Type Influence Brand Equity?
Marketing Management Association’s 2009 Spring Conference Proceedings (extended abstract) (2009)
  • Musa Pinar, Valparaiso University
  • Tulay Girard
  • Zeliha Eser
Disciplines
Publication Date
March, 2009
Citation Information
Musa Pinar, Tulay Girard and Zeliha Eser. "Examining Consumer-Based Brand Equity in Turkish Banking Industry: Does Bank Type Influence Brand Equity?" Marketing Management Association’s 2009 Spring Conference Proceedings (extended abstract) (2009)
Available at: http://works.bepress.com/musa_pinar/66/