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Presentation
Examining the U.S. Consumers’ Perceptions of Olive Oil: The Implications for Marketing Strategy
Association of Marketing Theory and Practice Conference Proceedings (extended abstract) (2012)
  • Musa Pinar, Valparaiso University
  • Paul Trapp
  • Tulay Girard
Disciplines
Publication Date
March, 2012
Citation Information
Musa Pinar, Paul Trapp and Tulay Girard. "Examining the U.S. Consumers’ Perceptions of Olive Oil: The Implications for Marketing Strategy" Association of Marketing Theory and Practice Conference Proceedings (extended abstract) (2012)
Available at: http://works.bepress.com/musa_pinar/49/