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Selected Works of Musa Pinar
Article
An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry
Services Marketing Quarterly (2011)
  • Musa Pinar, Valparaiso University
  • Tulay Girard
  • Zeliha Eser
Disciplines
Publication Date
2011
Citation Information
Musa Pinar, Tulay Girard and Zeliha Eser. "An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry" Services Marketing Quarterly Vol. 32 Iss. 4 (2011)
Available at: http://works.bepress.com/musa_pinar/11/