Article
An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry
Services Marketing Quarterly
(2011)
Disciplines
Publication Date
2011
Citation Information
Musa Pinar, Tulay Girard and Zeliha Eser. "An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry" Services Marketing Quarterly Vol. 32 Iss. 4 (2011) Available at: http://works.bepress.com/musa_pinar/11/