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Presentation
Web Analytics: Using Evidence for Improvement - Über analytics: Customizing Google Analytics to track multiple library platforms
Internet Librarian (2012)
  • M Ryan Hess, DePaul University
Abstract
Hess tackles a problem that many libraries face: how to create unified web statistics reports that include the library website, LibGuides, ContentDM, Google Search Appliance, and the library catalog. Learn how to deploy cross-domain Google Analytics code on your platforms, understand the benefits and gain insights from his organization's experiments, frustrations and solutions.
Keywords
  • Google Analytics,
  • web analytics,
  • libraries,
  • human computer interaction
Publication Date
October 22, 2012
Citation Information
M Ryan Hess. "Web Analytics: Using Evidence for Improvement - Über analytics: Customizing Google Analytics to track multiple library platforms" Internet Librarian (2012)
Available at: http://works.bepress.com/mryanhess/9/