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Characteristics of Youth who Participated in the VERB Summer Scorecard Physical Activity Promotion Program
Presented at 139th Annual American Public Health Association Conference (2011)
  • Jen Nickelson, University of Alabama
  • Moya L. Alfonso, Georgia Southern University
  • Robert J. McDermott, University of South Florida
  • Carol A. Bryant, University of South Florida
  • Julie A. Baldwin, University of South Florida
Background: Tailored school-based and community-based physical activity programs can be informed by audience segmentation analysis to identify those portions (or sub-groups) of the population who are most likely to participate in programs. A Kentucky-based community coalition designed and pilot-tested a physical activity program, VERBTMSummer Scorecard (VSS), leveraging the brand equity of the CDC's national VERBTM – It's What You Do! campaign, and a school-community partnership. Key elements of VSSsubsequently were adopted in Sarasota County, Florida. Purpose: This study identified characteristics of youth who did/did not participate in Sarasota's adaptation of VSS. SIGNIFICANCE: In 2009, only 18.4% of adolescents met the physical activity guideline for 60 minutes of daily aerobic activity. Methods: Students in grades 5-8 from six randomly selected public schools completed a survey assessing VSS participation, physical activity level, psychosocial variables, parental support for physical activity, and demographics. FINDINGS: Logistic regression showed that VSS participants were more likely to be younger, i.e., from grades 5-6 than grades 7-8 (OR=6.055), and perceive high versus low parental support for physical activity (OR=4.627). Moreover, for each unit rise in self-efficacy, the odds of VSS participation rose by 1.839. CHAID analysis suggested an interaction effect between grade and school SES, with a large proportion of grade 7 and 8 youth from high SES schools being non-participants (76.6%). Conclusions: A VSS-style program can be expected to have more effective uptake with youth who are younger, with high self-efficacy and high parental support for physical activity, and who are from middle-SES schools. Learning Areas: Implementation of health education strategies, interventions and programs; Planning of health education strategies, interventions, and programs; Social and behavioral sciences. Learning Objectives: Differentiate between characteristics of participants and non-participants in the VSS program. Describe the type of population for which a VSS-like program is most likely to be effective. Identify statistical analysis techniques that may be used to segment the target population.
  • Adolescent Health,
  • Physical activity
Publication Date
October, 2011
Citation Information
Jen Nickelson, Moya L. Alfonso, Robert J. McDermott, Carol A. Bryant, et al.. "Characteristics of Youth who Participated in the VERB Summer Scorecard Physical Activity Promotion Program" Presented at 139th Annual American Public Health Association Conference (2011)
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