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Characteristics of ‘Tween’ Participants and Non-Participants in the VERB™ Summer Scorecard Physical Activity Promotion Program
Health Education Research
  • Jen Nickelson, University of Alabama - Birmingham
  • Moya L. Alfonso, Georgia Southern University
  • Robert J. McDermott, University of South Florida
  • Elizabeth C. Bumpus
  • Carol A. Byrant, University of South Florida
  • Julie A. Baldwin, University of South Florida
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Creating community-based opportunities for youth to be physically active is challenging for many municipalities. A Lexington, Kentucky community coalition designed and piloted a physical activity program, ‘VERB™ summer scorecard (VSS)’, leveraging the brand equity of the national VERB™—It’s What You Do! campaign. Key elements of VSS subsequently were adopted in Sarasota County, FL. This study identified characteristics of Sarasota’s VSS participants and non-participants. Students in Grades 5–8 from six randomly selected public schools completed a survey assessing VSS participation, physical activity level, psychosocial variables, parental support for physical activity and demographics. Logistic regression showed that VSS participants were more likely to be from Grades 5 to 6 versus Grades 7 and 8 [odds ratio (OR) = 6.055] and perceive high versus low parental support for physical activity (OR = 4.627). Moreover, for each unit rise in self-efficacy, the odds of VSS participation rose by 1.839. Chi-squared automatic interaction detector (CHAID) analysis suggested an interaction effect between grade and school socioeconomic status (SES), with a large proportion of seventh and eighth graders from high SES schools being non-participants (76.6%). A VSS-style program can be expected to be more effective with tweens who are younger, in a middle SES school, having high self-efficacy and high parental support for physical activity.

Citation Information
Jen Nickelson, Moya L. Alfonso, Robert J. McDermott, Elizabeth C. Bumpus, et al.. "Characteristics of ‘Tween’ Participants and Non-Participants in the VERB™ Summer Scorecard Physical Activity Promotion Program" Health Education Research Vol. 26 Iss. 2 (2011) p. 225 - 238
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