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Article
Becoming the Physical Activity Champion: Empowerment through Social Marketing
Strategies: A Journal for Physical and Sport Educators
  • Gavin T. Colquitt, Georgia Southern University
  • Moya L. Alfonso, Georgia Southern University
  • Ashley D Walker, Georgia Southern University
Document Type
Article
Publication Date
1-1-2014
DOI
10.1080/08924562.2014.960260
Abstract
Physical education teachers can champion their profession through marketing the importance of physical activity to children and families in the communities they serve. Social marketing, a consumer-based approach to behavior change, is an excellent choice for physical education teachers who want to ‘sell’ physical activity to their ‘audiences’. This article describes how teachers can apply the concept of social marketing to advocate for what they do.
Citation Information
Gavin T. Colquitt, Moya L. Alfonso and Ashley D Walker. "Becoming the Physical Activity Champion: Empowerment through Social Marketing" Strategies: A Journal for Physical and Sport Educators Vol. 27 Iss. 6 (2014) p. 38 - 41
Available at: http://works.bepress.com/moya_alfonso/167/