Through two experiments, we confirm that environmental primes promote both the quantity and quality of consumer creativity. More importantly, primes interact with mood, gender, and expectations of performance feedback. Study 1 revealed an interaction between prime type and mood where distal primes enhanced the quantity but not the quality of creative solutions for those in a negative mood. Study 2 showed an interaction between prime type and expectation of performance feedback where distal primes increased the total number of creative solutions and novelty. Lastly, there was a gender and mood interaction in Study 1. Theoretical and managerial implications are offered.