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'Please Mr Frodo, is this New Zealand? Or Australia?'... 'No Sam, it's Middle-earth.'
Senior Deputy Vice-Chancellor and Deputy Vice-Chancellor (Education) - Papers
  • Michael K Organ, University of Wollongong
RIS ID
84331
Publication Date
1-1-2013
Publication Details

Organ, M. K. 2013, ''Please Mr Frodo, is this New Zealand? Or Australia?'... 'No Sam, it's Middle-earth.'', Metro, no. 177 (July), pp. 56-61.

Link to publisher version (URL)
Metro
Abstract

The exploitation of JRR Tolkien's Middle-earth by Tourism New Zealand following the success of Peter Jackson's Lord of the Rings films and the release of the first part of The Hobbit has been met with accusations of cultural racism by Maori, misrepresentation by Pakeha and re-appropriation by independent British filmmakers, writes Michael Organ.

Citation Information
Michael K Organ. "'Please Mr Frodo, is this New Zealand? Or Australia?'... 'No Sam, it's Middle-earth.'" (2013)
Available at: http://works.bepress.com/morgan/58/