"Role of Positioning Strategies on Consumer Evaluation of Brand Extensions" by Monica Nandan

Selected Works of Monica Nandan

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Article

Role of Positioning Strategies on Consumer Evaluation of Brand Extensions

The Journal of Marketing Management (1996)

Monica Nandan, Kennesaw State University

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Disciplines

Advertising and Promotion Management

Publication Date

1996

Citation Information

Monica Nandan. "Role of Positioning Strategies on Consumer Evaluation of Brand Extensions" The Journal of Marketing Management Vol. 6 Iss. 1 (1996)
Available at: http://works.bepress.com/monica_nandan/2/