This essay examines a series of television programs produced by Anna Zanoli for the RAI during the years 1968 to 1974. Each episode of the programs in question is hosted by a notable cultural figure and dedicated to the promotion of a ‘forgotten’ work of Italian art, architectural monument or landscape. The essay argues that by exploring Italy’s rich visual-cultural patrimony through the use of a new popular media, Zanoli’s programs seek to redefine Italian culture as simultaneously high and low. Furthermore, by featuring well-known hosts from the worlds of cinema, literature, and politics, the programs engage with the question of impegno as they propose an ethical commitment to aesthetic appreciation.