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Article
The effects of political advertising on young voters.
Faculty Publications
  • Lynda Lee Kaid
  • Monica Ancu
  • Kristen Landreville
  • Hyun Jung Yun
  • Abby Gail LeGrange
SelectedWorks Author Profiles:

Monica Ancu

Document Type
Article
Publication Date
2007
Date Issued
January 2007
Date Available
August 2014
Abstract
Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in American Behavioral Scientist, 50(9), 1137-1151. DOI: 10.1177/0002764207300039 Members of the USF System may access the full-text of the article through the authenticated link provided.
Language
en_US
Publisher
Sage Publications, Inc.
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Kaid, L.L., Postelnicu, M., Landreville, K., Yun, H.J., & Hendren, A.G. (2007). The effects of political advertising on young voters. American Behavioral Scientist, 50(9), 1137-1151. DOI: 10.1177/0002764207300039