Article
MySpace politics: Uses and gratifications of befriending candidates.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2009
Disciplines
Abstract
This study examines the uses and gratifications (U&G) of accessing political candidate profiles on social network Web sites. An online survey of visitors to the MySpace profiles of 2008 primary candidates revealed that voters are drawn to this source of political information mainly by the desire for social interaction with other like-minded supporters, followed by information-seeking, and entertainment. While information seeking and entertainment are common U&G of consuming online political content, they were weaker factors compared to the social interaction factor that seems to distinguish MySpace, possibly SNSs in general, from other online sources of political content.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Broadcasting & Electronic Media, 53(4), 567-583. DOI: 10.1080/08838150903333064 Members of the USF System may access the full-text of the article through the authenticated link provided.
Language
en_US
Publisher
Routledge
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Ancu, M. & Cozma, R. (2009). MySpace politics: Uses and gratifications of befriending candidates. Journal of Broadcasting & Electronic Media, 53(4), 567-583. DOI: 10.1080/08838150903333064