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About Dr. Mona Sinha

Dr. Mona Sinha is an Assistant Professor of Marketing in the Business Administration Department at Kennesaw State University. Dr. Sinha holds a Ph.D. in Marketing from Texas A&M University. Her recent research focuses on emerging markets, sustainability and stakeholders. She has also done research in the area of Customer Relationship Management, specifically on fairness/justice and consumer privacy issues. After her doctoral studies she worked as a Researcher in the Harvard Business School’s India Research Center in Mumbai, India, where she wrote business case studies in areas such as brand management, sustainability, technology and innovation. She has worked as a Post-Doctoral Research Fellow at Emory University and a Marketing Instructor at Georgia State University. During her doctoral studies Mona was commended with a teaching excellence award for undergraduate teaching. She has also been a recipient of a number of scholarships and grants related to her research. She has presented her research at several marketing conferences. Mona also holds a master’s degree in business from the University of Bombay and has eight years of sales and marketing experience in India.

Positions

January 2015 Present Assistant Professor, Kennesaw State University Marketing & Professional Sales
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August 2013January 2015 Assistant Professor, Southern Polytechnic State University ‐ Marketing
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April 2012August 2013 Post Doctoral Research Fellow, Emory University ‐ Marketing
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August 2012August 2013 Instructor, Georgia State University ‐ Marketing
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July 2008August 2011 Researcher, Harvard Business School (India Research Center)
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20032008 PhD Student and Graduate Assistant, Texas A&M University
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April 2000December 2000 Marketing Manager, Aptech Internet
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June 1995March 2000 Product Manager, HMV Saregama India Ltd
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June 1993June 1995 Assistant Sales Manager, Goodlass Nerolac Paints Ltd.
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Curriculum Vitae


Disciplines



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Honors and Awards

  • Awards for outstanding performance at Harvard Business School in 2009 and 2010
  • Winner of Department of Marketing’s ‘Teaching Excellence Award’, Texas A&M University, 2006
  • Finalist, Dissertation Proposal Competition at The Ethical Dimensions in Business Conference, University of Notre Dame, 2007
  • Dissertation Research support from Adplex Inc., a marketing services and consulting firm based in Houston, Texas, 2007
  • Scholarships for attending The Ethical Dimensions in Business Conference, University of Notre Dame in 2006, and for training in a specialized qualitative method (ZMET) with Dr. Jerry Olson at Olson Zaltman Associates (State College, PA) in 2006
  • Multiple grants in support of Dissertation Research from the Dean’s Office and The Center of Retailing Studies at Texas A&M University
  • Ranked first in S.N.D.T University in undergraduate program

Courses

  • Basic Marketing
  • Marketing research
  • Services Marketing
  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • International Marketing

Education

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20032008 PhD, Texas A&M University - Mays Business School ‐ Marketing
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19911993 Master of Management Studies,, UNIVERSITY OF MUMBAI
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19911993 Master in Management Studies, Sydenham Institute of Management ‐ Marketing
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19881991 B.Sc, S.N.D.T University ‐ Interior Design
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19861988 Science, Ramnarain Ruia College
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Contact Information

Mona Sinha
Phone: 470-578-2997
Email: msinha1@kennesaw.edu
Office Location: KH 2313
Office Hours: 
Mon & Wed 2-4.30 pm (by appointment)


Journal Articles (4)

Books/Chapters (2)

Harvard Business School Case Studies (7)