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About Dr. Mona Sinha

Dr. Mona Sinha is an Assistant Professor of Marketing in the Business Administration Department at Kennesaw State University. Dr. Sinha holds a Ph.D. in Marketing from Texas A&M University. Her recent research focuses on emerging markets, sustainability and stakeholders. She has also done research in the area of Customer Relationship Management, specifically on fairness/justice and consumer privacy issues. After her doctoral studies she worked as a Researcher in the Harvard Business School’s India Research Center in Mumbai, India, where she wrote business case studies in areas such as brand management, sustainability, technology and innovation. She has worked as a Post-Doctoral Research Fellow at Emory University and a Marketing Instructor at Georgia State University. During her doctoral studies Mona was commended with a teaching excellence award for undergraduate teaching. She has also been a recipient of a number of scholarships and grants related to her research. She has presented her research at several marketing conferences. Mona also holds a master’s degree in business from the University of Bombay and has eight years of sales and marketing experience in India.


January 2015 - Present Assistant Professor, Kennesaw State University Marketing & Professional Sales
August 2013 - January 2015 Assistant Professor, Southern Polytechnic State University ‐ Marketing
August 2012 - August 2013 Instructor, Georgia State University ‐ Marketing
April 2012 - August 2013 Post Doctoral Research Fellow, Emory University ‐ Marketing
July 2008 - August 2011 Researcher, Harvard Business School (India Research Center)
2003 - 2008 PhD Student and Graduate Assistant, Texas A&M University
April 2000 - December 2000 Marketing Manager, Aptech Internet
June 1995 - March 2000 Product Manager, HMV Saregama India Ltd
June 1993 - June 1995 Assistant Sales Manager, Goodlass Nerolac Paints Ltd.

Curriculum Vitae


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Honors and Awards

  • Awards for outstanding performance at Harvard Business School in 2009 and 2010
  • Winner of Department of Marketing’s ‘Teaching Excellence Award’, Texas A&M University, 2006
  • Finalist, Dissertation Proposal Competition at The Ethical Dimensions in Business Conference, University of Notre Dame, 2007
  • Dissertation Research support from Adplex Inc., a marketing services and consulting firm based in Houston, Texas, 2007
  • Scholarships for attending The Ethical Dimensions in Business Conference, University of Notre Dame in 2006, and for training in a specialized qualitative method (ZMET) with Dr. Jerry Olson at Olson Zaltman Associates (State College, PA) in 2006
  • Multiple grants in support of Dissertation Research from the Dean’s Office and The Center of Retailing Studies at Texas A&M University
  • Ranked first in S.N.D.T University in undergraduate program


  • Basic Marketing
  • Marketing research
  • Services Marketing
  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • International Marketing


2003 - 2008 PhD, Texas A&M University - Mays Business School ‐ Marketing
1991 - 1993 Master of Management Studies,, UNIVERSITY OF MUMBAI
1991 - 1993 Master in Management Studies, Sydenham Institute of Management ‐ Marketing
1988 - 1991 B.Sc, S.N.D.T University ‐ Interior Design
1986 - 1988 Science, Ramnarain Ruia College

Contact Information

Mona Sinha
Phone: 470-578-2997
Office Location: KH 2313
Office Hours: 
Mon & Wed 2-4.30 pm (by appointment)

Journal Articles (5)

Books/Chapters (2)

Harvard Business School Case Studies (7)